MA Graduate Project
Hypersnacks

Food is a part of our lives, it carries our memories and records the way we perceive things. In the process of consuming food, whether through visual stimulation or taste, we often transform these experiences into emotional representations. We establish an intimate connection with the food and react to it. On the other hand, the presence of emotional perspectives engages us in the construction of identity reality and the categorisation of different camps in this process.

This project uses Beijing traditional snacks as a window to observe and analyse eating experiences with different emotions as well as the intensifying food debate that happens in hypermedia. Starting from the reaction of vomiting to the manifestations of polarised food reviews in online communities, this project focuses on how Beijing traditional snacks guide and build a discourse of food power in contemporary Chinese society, offering us an opportunity to examine the ways food drives us apart, while bringing us together.

More details and work in progress at
UAL Online Showcase ︎︎︎